I believe that an advertising idea must ring true to get under someone's skin and resonate. Scratching the surface may not get a brand through the superficial or disingenuous radar like something real could. I help a brand find an unexpected truth.
RESUME
Freelance Copywriter. UWG, Cielo, McCann Health, IN, Jeunesse Global Skincare/Wellness, Proverb, and Direct Small Business Clients.
Clients/Projects: Blue Apron, Coke @CIAA/HBCU/Essence, Tremfya, Claire's Accessories, Garnier, Instantly Ageless Serum, M1ND Cognitive Supplement, CPG, and PT/Wellness Gyms.
Bluehouse @Chevron’s Inhouse Agency, TX (remote) Feb 2022 - Mar 2023
Campaigns: Cause-related DEI campaigns for gay/gender/veterans/enabled employee global networks. HQ office move and Bluehouse creative studio's grand opening.
Doner, MI (remote) Jan - Apr 2020
Clients: PENN National Gaming (PNG). Assignments: TV/Radio using modular creative, and a deep dive into the niche hotel/casino brand book/grids to create social media personas for each resort.
RAPP Worldwide (Omnicom) NYC Jan 2019 - Jan 2020
Clients: Grey Goose (pitched and won), SAP Software (ECD picked), ICON Parking, Trulicity (C-Suite picked), and Capital One (ECD picked).
[In-between: swung a hammer in long-term flip rentals and content creation for small biz clients.]
JWT, NYC Intern Copywriter Jun - Aug 2007
Clients: Ford (CD picked), Smirnoff (CD picked), Welch's Grape Juice (CD picked), Halls, JetBlue.
DeVito/Verdi, NYC Intern Art Director 2003 - 2005
Client: Meijer Hypermarket Chain. At the agency while attending SVA.
AWARDS + ACKNOWLEDGEMENTS
D&AD, Archive, and numerous local.
EDUCATION
CT State AA English Studies (cum laude), Dean’s list, and Phi Theta Kappa inductee. 2020 - 2025
SVA, NYC Conceptual Development. 2003 - 2005
Instructors: Sal DeVito, Vinny Tulley, and Rich Pels.
University of Ulster, N. Ireland BA (Hons) Design, major in advertising conceptual development.