Bio-Sensor Life Saving Tattoo Ink

How it works

Tech reference and CNN here.

Results

CD Picked.
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Pop-up shop promos

Pop-up shop promos

Turn Payables into Receivables @Capital One

The concept

Boomerang—turn a payable into a payday with 2% cash back on business expenses.

The results

CD Picked.

Creatives

Josephine Carey, CW, and Moa Netto, NY ECD

We create a ‘Pay Day’ Café at bank locations for drop-in support to implement the ‘Return on Expenses’ program.

We create a ‘Pay Day’ Café at bank locations for drop-in support to implement the ‘Return on Expenses’ program.

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Garnier Soapbox Takeover on Campus

The problem/solution

We set up easy ways for Gen Z to ‘true-up’ on living greener by using Garnier’s #BeautyResponsibly megabrand campaign tactics and initiatives. We flood key campus grounds and dorms for one day for students to take a stand, be proactive, engage, and share.

The results

550K+ Garnier samples were distributed on college campuses. The project's simplicity and low cost increased social content and sales at Target.

Birch boxes show students where to take a stand, literally, with a soapbox campus map.

Birch boxes show students where to take a stand, literally, with a soapbox campus map.

We tell the story with AR-tagged labels with ways to join Teracycle®.

We tell the story with AR-tagged labels with ways to join Teracycle®.

On hand prizes for recruiting the most activists and social content.

On hand prizes for recruiting the most activists and social content.
Partnership with HerCampus share what’s happening at each campus.

Partnership with HerCampus share what’s happening at each campus.

Her Campus' InfluenceHer Collective
Her Campus' InfluenceHer Collective

Seven top influencers are enlisted on behalf of Garnier to show how-to-Beauty-Responsibly.

The influencers build excitement with blog articles, Instagram, and post what’s happening at each campus takeover.

The influencers build excitement with blog articles, Instagram, and post what’s happening at each campus takeover.
Take a stand—quite literally on a soapbox and inspire others to do the same.

Take a stand—quite literally on a soapbox and inspire others to do the same.

Pride Month @Chevron

The problem/solution

PRIDE is celebrated at Chevron with a new theme each year for flag-waving ceremonies, internal celebrations, and sponsorship of pride parades. This year, the strategy is to bring your authentic self to work.

The results

CD Picked.

Creatives

Josephine Carey, CW and Craig Walker, ACD

Assets for the PRIDE communication toolkit.

Assets for the PRIDE communication toolkit.

Women's Network @Chevron

The problem/solution

Participation in the MARC and elevate employee network programs were dwindling, so we reframed and reintroduced both as one.

The concept

Ripple effect.

The result

CD Picked.

Creatives

Josephine Carey, CW, and Craig Walker, ACD

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Naming Lilly's Incubator Hub

The problem/solution

Lilly wants to attract talent for its incubator hub. To achieve this, we create a name and build a strong brand identity that expresses what we do to our key stakeholders and within the halls of Lilly.

The concept

Every success starts with one idea or person — a pixel — that IGNITEs into the next big innovation.

Results

CD Picked.

Creatives

Josephine Carey, CW, Lucas Zaiden, CD

Welcome to Lilly IGNITE.

Welcome to Lilly IGNITE.

Lilly’s NGCE program is all about connecting with individual customers, so we’ve created a brand where every logo is individual.

Lilly’s NGCE program is all about connecting with individual customers, so we’ve created a brand where every logo is individual.

How it works We use a unique alphabet system to create individual pixel shapes for each employee’s name.

How it works

We use a unique alphabet system to create individual pixel shapes for each employee’s name.
Marie Curie invented the first mobile X-ray.

Marie Curie invented the first mobile X-ray.
Louis Pasteur is famous for inventing pasteurization.

Louis Pasteur is famous for inventing pasteurization.
Business cards feature a die-cut pixel to reinforce an employee’s impact.

Business cards feature a die-cut pixel to reinforce an employee’s impact.
Each team member gains entry to the hub using their alphanumeric pixel logo name.

Each team member gains entry to the hub using their alphanumeric pixel logo name.

F keys are programmed as individual signatures. Swag with individual pixel names.

F keys are programmed as individual signatures.

Swag with individual pixel names.

Patient Support Naming @U&Me

The problem/solution

The Humulin R U-500 pen is a concentrated insulin injectable for severe diabetics who require high doses. To reverse the high drop-out rate in the crucial first few days, we create a friendly name to connect patients with a support experience that feels like a mentorship.

Welcome to U&Me.

Creative team

Josephine Carey, CW, and Jenine Holmes, ACD Writer

The result

CD Picked.
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HQ Move to Hybrid @Chevron

The problem/solution

With remote and hybrid work, having a monolithic HQ office is archaic. But moving is not easy, so we inject a tone of fun nostalgia to build excitement around the future of work.

Creatives

Josephine Carey, CW, Craig Walker, ACD

Mood Board

Mood Board
Bishops Ranch Workspace Images

Bishops Ranch Workspace Images

Anti-Aging Serum

The problem/solution

The product name does all the heavy lifting, so we have fun with it.

Messaging Visibly diminish the appearance of fine lines, large pores, and wrinkles in 2 minutes with Instantly Ageless. Show off a younger-looking you at a high school reunion, job interview, or special occasion. Put a dab of this serum along the

Messaging

Visibly diminish the appearance of fine lines, large pores, and wrinkles in 2 minutes with Instantly Ageless. Show off a younger-looking you at a high school reunion, job interview, or special occasion. Put a dab of this serum along the under-eye bags, crow's feet, forehead, and below the eyebrow to firm sagging skin. Look toned for 6 to 9 hours and rediscover a youthful self.

Cafe Bustelo

Industry Involvement | One Show Screening Events

The event branding concept

Florida is famous for its oranges, so we merge it with the One Show Pencil Award and create a tagline promise: Get Juiced.

The results

Nearly 150 attendees, national and local industry media mentions, and the event continued annually for several years.

Photos
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Headline: Bar Opens Oct . 29 . 13 . Image: six-pack of pencils. CTA: Drink Up. Get Tickets. Facebook X Instagram

Headline: Bar Opens Oct . 29 . 13 . Image: six-pack of pencils. CTA: Drink Up. Get Tickets.

Facebook X Instagram
First Event Messaging Image: One Show Award pencil in orange fruit. Come and pick through the seventeen design gems, click through the digital nuggets, or read the very fine print of the 36 gold pieces. The One Show is held eve

First Event Messaging

Image: One Show Award pencil in orange fruit.

Come and pick through the seventeen design gems, click through the digital nuggets, or read the very fine print of the 36 gold pieces. The One Show is held every May in New York City, and this year 63 countries entered a total of over 21k creative diamonds – only 470 survived the cut. The Best of Show came from Gothenburg. Goth what? It's a city way up there in Sweden with only double Orlando’s population. So, get your creativity sparkling by mingling with the most prestigious work from across the globe. 

Get Juiced. Buy Tickets.

Next Event Messaging

Image: six-pack filled with One Show Award Pencils, not beer.

Headline: Bar Opens Oct.29.13

Creativity is flowing from The One Show's collection of the world's best design and advertising ideas. Held annually in New York City, we welcome the exhibit back to Florida with natives (Gold and Silver Pencil Winners), David Suarez and Danny Gonzalez of Barton F. Graf, NYC. Get buzzed with the latest industry trends from The One Club's Yash Egami.

Drink Up. Get Tickets.

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Guest Speakers and Partnerships Guest speakers were award winners and creatives from famously awarded agencies. Collaboration and sponsorship was received from local advertising agencies, marketing organizations (AIGA, AAF, AMA, PRSA), and educat

Guest Speakers and Partnerships

Guest speakers were award winners and creatives from famously awarded agencies. Collaboration and sponsorship was received from local advertising agencies, marketing organizations (AIGA, AAF, AMA, PRSA), and educational centers such as Cornerstone Charter High School and Full Sail University.
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