Bio-Sensor Lifesaving Tattoo Ink

Eli Lilly seeks innovative ways to engage its growing diabetes market. Partnering with tech opens unexpected channels.

How it works

Tech reference and CNN here.

Results

CD Picked.

Lilly sponsored tattoo shops

Capital One. Turn Payables into Receivables

The concept

2% cash back on business expenses turns a payable into a payday, like a boomerang that brings money back.

The results

CD Picked.

Creatives

Josephine Carey, CW, and Moa Netto, NY ECD

We create a ‘Pay Day’ Café at bank locations for drop-in support to implement the ‘Return on Expenses’ program.

Garnier. Campus Soapbox Takeover

The problem/solution

We set up easy ways for Gen Z to ‘true-up’ on living greener by using Garnier’s #BeautyResponsibly megabrand campaign tactics and initiatives. We flood key campus grounds and dorms for one day, so students can take a stand—quite literally on a soapbox — and inspire others to do the same.

The results

550K+ Garnier samples were distributed on college campuses. The project's simplicity and low cost increased social content and sales at Target.

Birchboxes include a campus map showing where students can literally take a stand on a soapbox.

We tell the story with AR-tagged labels with ways to join Teracycle®.

On hand prizes for recruiting the most activists and social content.

Partnership with HerCampus share what’s happening at each campus.

Her Campus' InfluenceHer Collective

Seven top influencers are enlisted on behalf of Garnier to show how-to-Beauty-Responsibly.

The influencers build excitement with blog articles, Instagram, and post what’s happening at each campus takeover.

Take a stand—quite literally on a soapbox and inspire others to do the same.

Pride Month @Chevron

The problem/solution

The LGBTQIA+ employee network celebrates PRIDE at Chevron with a new theme each year for flag-waving ceremonies, internal celebrations, and sponsorship of pride parades.

The results

CD Picked.

Creatives

Josephine Carey, CW and Craig Walker, ACD

Assets for the PRIDE communication toolkit.

Anti-Aging Serum

The problem/solution

The product name does all the heavy lifting, so we have fun with it.

Naming Lilly's Incubator Hub

The problem/solution

To attract talent to Lilly’s in-house incubator hub, we create a name and build a strong brand identity that expresses what the hub is about to the key stakeholders and within the halls of Lilly.

The concept

Every success starts with one idea or person — a pixel — that IGNITEs into the next big innovation.

Results

CD Picked.

Creatives

Josephine Carey, CW, Lucas Zaiden, CD

Welcome to Lilly IGNITE.

Lilly’s NGCE program is all about connecting with individual customers, so we’ve created a brand where every logo is individual.

How it works

We use a unique alphabet system to create individual pixel shapes for each employee’s name.

Marie Curie invented the first mobile X-ray.

Louis Pasteur is famous for inventing pasteurization.

Business cards feature a die-cut pixel to reinforce an employee’s impact.

Each team member gains entry to the hub using their alphanumeric pixel logo name.

F keys are programmed as individual signatures.

Swag with individual pixel names.

Women's Network @Chevron

The problem/solution

Participation in the MARC and elevate employee network programs were dwindling, so we reframed and reintroduced both as one.

The concept

Ripple effect.

The result

CD Picked.

Creatives

Josephine Carey, CW, and Craig Walker, ACD

HQ Move to Hybrid @Chevron

The problem/solution

With remote and hybrid work, having a monolithic HQ office is archaic. But moving is not easy, so we inject a tone of fun nostalgia to build excitement around the future of work. And tell a story of a job evolution with headlines like, “hybrid size because, let’s face it, seeing your boss every day gets old,” and “moving is tough, commuting to the office every day is so much tougher.”

Creatives

Josephine Carey, CW, Craig Walker, ACD

Mood Board

Bishops Ranch Workspace Images

Cafe Bustelo

The problem/solution

Café Bustelo® espresso-style coffee is a proudly Latin brand loved for generations, now expanding into non-Hispanic markets. We create a vibrant feel that mirrors its rich, bold flavor, with authentic roots in Spain and Latin American cities, including Havana, Cuba.

BRANDING: Lilly's Patient Support Program

The problem/solution

The Humulin R U-500 pen is a concentrated insulin injectable for severe diabetics who require high doses. To reverse the high drop-out rate in the crucial first few days, we create a friendly name to connect patients with a support experience that feels like a mentorship.

Welcome to U&Me.

Creative team

Josephine Carey, CW, and Jenine Holmes, ACD

The result

CD Picked.

Industry Involvement | One Show Screening Events

The event branding concept

Florida is famous for its oranges, so we merge it with the One Show Pencil Award and create a tagline promise: Get Juiced.

The results

Nearly 150 attendees, national and local industry media mentions, and the event continued annually for several years.

Photos

Headline: Bar Opens Oct . 29 . 13 . Image: six-pack of pencils. CTA: Drink Up. Get Tickets.

Facebook X Instagram

First Event Messaging

Image: One Show Award pencil in orange fruit.

Come and pick through the seventeen design gems, click through the digital nuggets, or read the very fine print of the 36 gold pieces. The One Show is held every May in New York City, and this year 63 countries entered a total of over 21k creative diamonds – only 470 survived the cut. The Best of Show came from Gothenburg. Goth what? It's a city way up there in Sweden with only double Orlando’s population. So, get your creativity sparkling by mingling with the most prestigious work from across the globe.

Get Juiced. Buy Tickets.

Next Event Messaging

Image: six-pack filled with One Show Award Pencils, not beer.

Headline: Bar Opens Oct.29.13

Creativity is flowing from The One Show's collection of the world's best design and advertising ideas. Held annually in New York City, we welcome the exhibit back to Florida with natives (Gold and Silver Pencil Winners), David Suarez and Danny Gonzalez of Barton F. Graf, NYC. Get buzzed with the latest industry trends from The One Club's Yash Egami.

Drink Up. Get Tickets.

the_traveling_one_show_nyc_pictures_aiga_orlando_fl_gian-carlo_photography_67_retouch.jpg

Guest Speakers and Partnerships

Guest speakers were award winners and creatives from famously awarded agencies. Collaboration and sponsorship was received from local advertising agencies, marketing organizations (AIGA, AAF, AMA, PRSA), and educational centers such as Cornerstone Charter High School and Full Sail University.

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The problem/solution

Create individual ways to engage patrons using the megabrand tagline, ‘Live Victoriously.’

The concept

It's Victory Hour! When the clock matches the logo's goose wings—11.07a.m. or 11.07p.m.—it’s time to pause, put down the phone, and savor life’s little wins. To take a moment, or an hour, and celebrate whenever or wherever we are.

The results

New Business Win.

Creatives

Josephine Carey, CW, Lindsay King, Sr. CW, Tristan Fitzgerald, CD

11.07a.m. or 11.07p.m.

One-hour bar promotions for specials and free samples.

It’s Victory Any Hour! The program can be accessed in many ways to reach a broad audience.

Patrons send in a daily victory for a chance to win a surprise celebration at anytime. The apps will detect victories via biometrics or text victory to GOOSE.

Win upscale prizes for the best victory engagement.

Victory @Coachella! We’ll feature big announcements and wins at 11:07 a.m. and p.m. with one-hour backstage passes and tastings at the Grey Goose lounge.

Pop-up branded ‘micro-minibars,’ benches, and swings for Victory Hour reflections.

In busy locations where common victories might occur (like going to the gym or closing a deal), we encourage passersby to pause and celebrate a victory right then and there with these pop-ups.

The micro-bars will be soundproofed cabins with just enough room for one person and a bartender, allowing for an uninterrupted moment to savor victory and a Grey Goose cocktail.