I believe that an advertising idea must ring true to get under someone's skin and resonate. Scratching the surface may not get a brand through the superficial or disingenuous radar like something real could. I try to help brands find an unexpected truth.
RESUME
Current Freelance Copywriter
Doner, UWG, Claire's Accessories, and Direct Clients.
PENN National Gaming, Coca-Cola at CIAA/HBCU/Essence events, Claire's Accessories, and Physical Wellness Centers.
Feb 2022 - Mar 2023 Bluehouse@Chevron
Cause-related DEI campaigns for gay/gender/veterans/enabled employee networks. HQ office move and grand studio opening.
Jan 2019 - Jan 2020 RAPP Worldwide (Omnicom) NYC
Grey Goose (pitched and won), SAP Software (ECD picked), ICON Parking, Trulicity (C-Suite picked), and Capital One (ECD picked).
Jan 2016 Jeunesse Global, FL
Supplement launch and Instantly Ageless serum.
[In-between: art/copy with direct small biz clients and swinging a hammer with long-term flip rentals.]
Jun - Aug 2007 Intern JWT, NYC
Ford (CD picked), Smirnoff (CD picked), Welch's Grape Juice (CD picked), Halls, JetBlue.
2003 - 2005 Intern DeVito/Verdi, NYC, Art Side.
Meijer Hypermarket Chain.
[Previous: art side for in-house and indie agencies, and entrepreneurial/altruistic pursuits as a nonprofit founder.]
AWARDS + ACKNOWLEDGEMENTS
Archive, D&AD, and numerous local.
EDUCATION
2020 - 2025 CT State AA in English Studies (cum laude), Dean’s List, Phi Theta Kappa
2003 - 2005 SVA, NYC Conceptual Development
Instructors: Sal DeVito, Vinny Tulley, and Richard Pels / Paul Jervis team
University of Ulster, N. Ireland BA (Hons) Design, ad major