RECRUITER SUMMARY
My approach is grounded in inquisitiveness and strategy. I love digging into insights and tone, finding fresh ways to tell familiar stories, and turning that into campaign concepts and content that's engaging. Whether developing a new business pitch, product messaging, digital and social ads, web and print content, or video scripts, I believe the creative should resonate in a persuasive and unexpected way.
CLIENTS
Capital One, ICON Parking, Eli Lilly, Trulicity, Penn National Gaming, SAP Software, Chevron, jetBlue, Ford, Blue Apron, Claire's Accessories, Retail, CPG L’Oreal/Garnier, Café Bustelo, Coke, Welch’s Grape Juice, Grey Goose, Smirnoff Black, Tremfya, Instantly Ageless Serum, M1ND Cognitive Supplement, and PT/Wellness Gyms.
INDUSTRIES
Nonprofit / Cause-related, Consumer, Automotive, Aviation, Beauty and Skincare, Real Estate, Alcohol, Beverages, Hotel/Casino Resorts, Pet Accessories, CPG, B2C/B2B, Fitness/Wellness, and Health (DTC/HCP).
ASSIGNMENTS
Campaign concept development, 360 thinker, strategy insights, pitch deck building, print, digital banners, social campaigns, blogs, website content development with navigation/UX mapping, landing pages, SEO/meta tag/Google Ad descriptions, chatbot, video, modular creative TV/radio and Spotify scripts, product updates (Amazon), text2sign-up, and brand book building, case study and RFP edits.
Writing tactics: concept narratives, manifestos, social persona stories, headlines, body copy, taglines, hashtags, captions and CTA evolutions, banner lines, emails, subject headlines, scripts, brand stories, social and blog posts.
Planning: calendar building for campaigns, emails, landing pages, social and blogs posts and event planning. Website content development and navigation mapping.
Branding: product and service naming, social media persona creation, and brand book development.
TECH
Collaboration/Software: Concept deck building with Google Docs (Word, Excel, and PowerPoint), Slack, Teams, Invision, Zoom, WhatsApp, and Webex.
Software and Art: Adobe Creative Suite (Photoshop, Illustrator, InDesign, and Dreamweaver), Squarespace, Mailchimp, retouching, layout, digital/print/web production.
Project Management Software: Workfront and Asana.
Canva and AI Explorer: ChatGPT, CoPilot, and Google Generative AI.
INDUSTRY INVOLVEMENT
One Club for Creativity, Member, NY. 2012 - 2025
One Club for Creativity, Organizer, Florida’s First Traveling One Show Exhibit, with speaker winners, screenings, sponsors, food, and music. 2012 – 2018
American Advertising Federation, Orlando Addy Committee Member, FL. 2014
Coordinator, New York State of Mind Screening, partnering with the AIGA of Orlando, FL. 2013