Within two minutes, Instantly Ageless reduces the appearance of under-eye bags, fine lines, wrinkles and pores, for six to nine hours. This micro cream is a best seller within the Jeunesse product line that requires brand maintenance across several channels.
Inside this little box, you may find that proverbial fountain of youth -- one that flows for up to six to nine hours, giving you time to show off your face at that high school reunion, job interview or special occasion. With a light dab of this micro cream across the forehead, below the eyebrow and along the crows feet areas, this specifically designed cream targets those spots that have lost elasticity -- to visibly diminish the appearance of fine lines and wrinkles within two minutes. If you suffer from large pores or under eye bags, Instantly Ageless™ helps sagging skin look visibly toned, firm and leaves noticeable pores with a flawless finish. Discover a youthful self again.
Feel like your old self again.
This time you won’t look like you're lying.
Now 50 could be the new 40, or maybe 30.
Social Media Headlines:
Missing! Crows feet, fine lines and wrinkles, recent events are suspected. Order 3 boxes & get 1 FREE! Learn more here [link] #InstantlyAgeless #Skincare
Found! That 30-something you, perhaps find it more often. Order 3 boxes & get 1 FREE! Learn more here [link] #InstantlyAgeless #Skincare
Lost! That woman in her 50s, who doesn’t want to be discovered. Order 3 boxes & get 1 FREE! Learn more here [link] #InstantlyAgeless #Skincare
#LikeAMom Instagram Campaign
The Instagram campaign concept for InstaNatural's Mother’s Day theme was planned for #LikeAMom. The idea was to acknowledge anyone (ageless, genderless), who have mothered us through encouragement, nudging, listening, guidance and nurturing. The best post won InstaNatural skin care products.
M1ND Cognitive Supplement Launch
M1ND™ is a dietary supplement exclusively from Jeunesse, which supports memory and helps to reduce mental distraction. The launch was planned at the Empower Expo to global Jeunesse distributors and newcomers. The M1ND Einstein concept was unveiled at the Trade Show Booth to engage attendees and encourage social media posting. Several touch points included SMS, collateral and email, were scheduled for circulation before, during the presentation breaks and after, for new product purchase at the expo.
SMS teasers are planned to be sent to the attendees just before the M1ND product presentation launch at the Expo.
The Trade Show Booth Front, which was covered from view before the M1ND product presentation launch at the Expo.
Trade Show Booth Back
I couldn't resist:)
SMS are planned to be sent to the Empower Expo attendees during the presentation breaks.
The Official M1ND Video Presentation
The M1ND Product Launch at the Empower Expo
Traveling One Show Orlando
As the original organizer, I got involved in all aspects of these events including strategy, creative, promotion, teamwork and PR.
Social Media Strategy:
The strategy involved highlighting the instantly recognizable winning work and reaching out to the winners to join in and comment on their work. Also, to use the statistics from the current One Show and to post existing news and comments from the judges, winners, and the One Club Team. For relevancy, local industry, sponsor, volunteer news and acknowledgments, would remain the main content, alongside the images from previous events.
Body copy for 2015 event:
The Traveling One Show (TOSO) is a tremendous opportunity to touch, feel, and smell the world’s best ideas in advertising, design, interactive, and branded entertainment. The One Show, which is held every May in New York City, is the pinnacle of the communication arts business. This year, 36 countries won a total of 470 Pencil Awards out of 1229 finalists and 20,000 entries. The event is organized by Josephine Carey in partnership with The One Club and attracts between 100-150 attendees, support from Orlando ad agencies, and collaboration with the local industry organizations.
Body copy for 2014 event:
Want to see where the world’s creative bar is set this year? Pick up the 17 design gold pieces, view the interactive, or read the very fine print of the 36 gold ads? The One Show is held every May in New York City, and this year 63 countries entered 21,300 pieces. The Best of Show came from Gothenburg. Goth what? A city way up there in Sweden, with just double the population of Orlando. So come and shake it up with one night of the most prestigious creative work from all across the globe.
Body copy for the 2013 event:
The prestigious, international One Show awards–including One Show, One Show Design, and One Show Interactive, are headed back to Central Florida with a special screening and gallery exhibition of the year’s best in creative advertising from across the globe. The Traveling One Show Orlando includes presentations with Gold and Silver Pencil Winners: Florida natives, David Suarez and Danny Gonzalez, CD, of Barton F. Graf, NYC, and the 2013 trends in creative advertising by Yash Egami, Editor-in-Chief of The One Club and 'One. a Magazine.' Come ‘drink up.'
An icon was created to mark this traveling exhibit's first time to Florida. The idea behind this logotype is to mix in a Floridian aspect, (the orange fruit), into the industry recognizable One Show Pencil Award.
This advanced Chinese Medicine Technique targets the source of a health problem for rapid healing. Stylized imagery is used to simplify this treatment.
This imagery is used alongside a six-month tactical marketing plan which incorporates print, SMS, PR, seminars, trade shows, power points, digital and outdoor. Strategic conferences include the Southern Women’s Show, Earth Day, significant health fairs and outdoor music concerts, where attendees have the time to participate in a live demonstration.
Results: As a result, the business increased its customer base by 145% within six months of the campaign. The PR effort attracted front and full page attention in the target area newspaper.
Headline: Start Here
Florida's first I-CHING Acupuncture Clinic targets the source of your pain to trigger healing. You will discover the difference between traditional Chinese Medicine and the advanced Tai Chi Lo Hue treatments, where the core of the health problem is addressed, not the just the symptoms. Join many frustrated patients in finding a clinically tested alternative to rapidly feeling healthy again.
The tactical marketing plan includes digital & traditional communications
Liberty Science Center
The agency was looking for lines based on the premise that ‘relevant museum experiences go beyond fostering an intellectual appreciation of their subject matter, to stimulating new behaviors in their visitors.’
Headlines: - Reach for the stars, then align them. - Before you walk on water, purify it. - Talk back to yourself with the speed of sound. - Discover new heights, then walk all over them.
This assignment involved a complete content overhaul to re-organize, add on to and develop a clear usage strategy. A robust content map was generated for this business to showcase over 20 years of experience handling large government and private contracts, across multiple industry categories.
The launch of freshly-updated Zagat Guides, containing consumer rated opinions on where to eat, drink, stay, and play, are circulated in leading cities and across the globe online. The digital, print and outdoor campaigns are targeted to the locals of each urban area.
Zagat anniversary logo
The Zagat anniversary logo idea is to use the highest ranking symbol the readers instantly recognize as the best. Zagat ratings are on a scale of 0 to 30, with 0 - 9 being poor to fair and 26 - 30 indicating extraordinary to perfection.
The OOH, digital and print campaign
Here we talk to New Yorkers (NYers) and poke fun at their reputation of being know-it-alls, always telling others where to go and the common complaint of insider trading on the Wall Street Stock Exchange.
The Zagat anniversary logo idea is to use the highest ranking symbol the readers instantly recognize as the best.
The idea is to make these commonly known food saver bags into part of the solution, by starting a social cause on food waste awareness. To bolster this, flash mobs would show up in highly populated cities to act as mock protest demonstrators. Signage would reveal statistics, costs and facts. Each event would be captured for social media and to attract news coverage. Discussions would be encouraged on just how much food is thrown away, that could be saved by using a Ziplock Bag.