Within two minutes, Instantly Ageless reduces the appearance of under-eye bags, fine lines, wrinkles and pores, for six to nine hours. This micro cream is a best seller within the Jeunesse product line that requires brand maintenance across several channels.
Inside this little box, you may find that proverbial fountain of youth -- one that flows for up to six to nine hours, giving you time to show off your face at that high school reunion, job interview or special occasion. With a light dab of this micro cream across the forehead, below the eyebrow and along the crows feet areas, this specifically designed cream targets those spots that have lost elasticity -- to visibly diminish the appearance of fine lines and wrinkles within two minutes. If you suffer from large pores or under eye bags, Instantly Ageless™ helps sagging skin look visibly toned, firm and leaves noticeable pores with a flawless finish. Discover a youthful self again.
Feel like your old self again.
This time you won’t look like you're lying.
Now 50 could be the new 40, or maybe 30.
Social Media Headlines:
Missing! Crows feet, fine lines and wrinkles, recent events are suspected. Order 3 boxes & get 1 FREE! Learn more here [link] #InstantlyAgeless #Skincare
Found! That 30-something you, perhaps find it more often. Order 3 boxes & get 1 FREE! Learn more here [link] #InstantlyAgeless #Skincare
Lost! That woman in her 50s, who doesn’t want to be discovered. Order 3 boxes & get 1 FREE! Learn more here [link] #InstantlyAgeless #Skincare
#LikeAMom Instagram Campaign
The Instagram campaign concept for InstaNatural's Mother’s Day theme was planned for #LikeAMom. The idea was to acknowledge anyone (ageless, genderless), who have mothered us through encouragement, nudging, listening, guidance and nurturing. The best post won InstaNatural skin care products.
M1ND Cognitive Supplement Launch
M1ND™ is a dietary supplement exclusively from Jeunesse, which supports memory and helps to reduce mental distraction. The launch was planned at the Empower Expo to global Jeunesse distributors and newcomers. The M1ND Einstein concept was unveiled at the Trade Show Booth to engage attendees and encourage social media posting. Several touch points included SMS, collateral and email, were scheduled for circulation before, during the presentation breaks and after, for new product purchase at the expo.
SMS teasers are planned to be sent to the attendees just before the M1ND product presentation launch at the Expo.
The Trade Show Booth Front, which was covered from view before the M1ND product presentation launch at the Expo.
Trade Show Booth Back
I couldn't resist:)
SMS are planned to be sent to the Empower Expo attendees during the presentation breaks.
The Official M1ND Video Presentation
The M1ND Product Launch at the Empower Expo
Traveling One Show Orlando
As the original organizer, I got involved in all aspects of these events including strategy, creative, promotion, teamwork and PR.
Social Media Strategy:
The strategy involved highlighting the instantly recognizable winning work and reaching out to the winners to join in and comment on their work. Also, to use the statistics from the current One Show and to post existing news and comments from the judges, winners, and the One Club Team. For relevancy, local industry, sponsor, volunteer news and acknowledgments, would remain the main content, alongside the images from previous events.
Body copy for 2015 event:
The Traveling One Show (TOSO) is a tremendous opportunity to touch, feel, and smell the world’s best ideas in advertising, design, interactive, and branded entertainment. The One Show, which is held every May in New York City, is the pinnacle of the communication arts business. This year, 36 countries won a total of 470 Pencil Awards out of 1229 finalists and 20,000 entries. The event is organized by Josephine Carey in partnership with The One Club and attracts between 100-150 attendees, support from Orlando ad agencies, and collaboration with the local industry organizations.
Body copy for 2014 event:
Want to see where the world’s creative bar is set this year? Pick up the 17 design gold pieces, view the interactive, or read the very fine print of the 36 gold ads? The One Show is held every May in New York City, and this year 63 countries entered 21,300 pieces. The Best of Show came from Gothenburg. Goth what? A city way up there in Sweden, with just double the population of Orlando. So come and shake it up with one night of the most prestigious creative work from all across the globe.
Body copy for the 2013 event:
The prestigious, international One Show awards–including One Show, One Show Design, and One Show Interactive, are headed back to Central Florida with a special screening and gallery exhibition of the year’s best in creative advertising from across the globe. The Traveling One Show Orlando includes presentations with Gold and Silver Pencil Winners: Florida natives, David Suarez and Danny Gonzalez, CD, of Barton F. Graf, NYC, and the 2013 trends in creative advertising by Yash Egami, Editor-in-Chief of The One Club and 'One. a Magazine.' Come ‘drink up.'
An icon was created to mark this traveling exhibit's first time to Florida. The idea behind this logotype is to mix in a Floridian aspect, (the orange fruit), into the industry recognizable One Show Pencil Award.
This advanced Chinese Medicine Technique targets the source of a health problem for rapid healing. Stylized imagery is used to simplify this treatment.
This imagery is used alongside a six-month tactical marketing plan which incorporates print, SMS, PR, seminars, trade shows, power points, digital and outdoor. Strategic conferences include the Southern Women’s Show, Earth Day, significant health fairs and outdoor music concerts, where attendees have the time to participate in a live demonstration.
Results: As a result, the business increased its customer base by 145% within six months of the campaign. The PR effort attracted front and full page attention in the target area newspaper.
Headline: Start Here
Florida's first I-CHING Acupuncture Clinic targets the source of your pain to trigger healing. You will discover the difference between traditional Chinese Medicine and the advanced Tai Chi Lo Hue treatments, where the core of the health problem is addressed, not the just the symptoms. Join many frustrated patients in finding a clinically tested alternative to rapidly feeling healthy again.
The tactical marketing plan includes digital & traditional communications
Liberty Science Center
The agency was looking for lines based on the premise that ‘relevant museum experiences go beyond fostering an intellectual appreciation of their subject matter, to stimulating new behaviors in their visitors.’
Headlines: - Reach for the stars, then align them. - Before you walk on water, purify it. - Talk back to yourself with the speed of sound. - Discover new heights, then walk all over them.
This assignment involved a complete content overhaul to re-organize, add on to and develop a clear usage strategy. A robust content map was generated for this business to showcase over 20 years of experience handling large government and private contracts, across multiple industry categories.
Welch’s Grape Juice is packed with twice the antioxidant power of orange juice, and this is portrayed by making the Welch’s bottle super heavy. TV, digital, and print are planned to show the chain reaction of the ton-weight bottle in a supermarket setting.
The creative includes:
- Shopping carts get flat tires.
- Excessively reinforced product shelving for Welch’s bottles only.
- Grocery baggers are developing an oversized muscle arm from handling Welch's.
- The cash register area moving belts run sluggish to bursting under the pressure of the Welch's product.
Every year, the launch of freshly-updated Zagat Guides, on where to eat, drink, stay, and play, are circulated in leading cities across the globe. The digital, print and outdoor campaigns are targeted to the locals of each urban area.
Here we talk to New Yorkers (NYers) and poke fun at their reputation of being know-it-alls, always telling others where to go and the common complaint of insider trading on the Wall Street Stock Exchange.
Zagat anniversary logo
The Zagat anniversary logo idea is to use the highest ranking symbol the readers instantly recognize as the best. Zagat ratings are on a scale of 0 to 30, with 0 - 9 being poor to fair and 26 - 30 indicating extraordinary to perfection.
The Zagat anniversary logo idea is to use the highest ranking symbol the readers instantly recognize as the best.
Residential Pest Control
The state of Florida is synonymous with the cockroach, and these creepy insects are known for breeding rapidly and appearing everywhere. This fact is fodder to lighten things up with the idea of a ‘Center for Homeless Roaches.’
Touch points are planned with mail, followed up by a fake door-to-door fundraising effort to bring awareness to this ‘center.’ Baffled resident reactions are recorded on social media, where a service discount is given to participating homeowners.
Headline: Center For Homeless Roaches
I surely need your help. I just heard that another one of my numerous girlfriends had laid another egg case -- that’s about 16 babies next month. I’m already a dad, will be again next week, and three weeks after that. All we need is your cozy home with plenty of dark spots behind your walls, some papers, food crumbs or pet food around your watering holes -- that would do nicely to sustain my clan and their clan's clans.
On behalf of my family of 123, (as of today), we beg you to call SSCF to kindly tell them to stay away.
Smirnoff Black Promotional Plan.
To reinforce the idea that Small Batch Distillation creates a subtle, nuanced taste, we will serve Smirnoff Black in uniquely small ways that emphasize the craftsmanship in each drop, to relish each drop.
Once savoured by the czars of old Russia, every bottle recaptures the uncompromising smoothness created from small-batch copper-pot stills.
In place of the bar staff serving test-tube drinks on a tray, they will offer tastings using a dropper to squeeze one drop into each patron’s mouth, to relish each drop.
Instead of mixers, Smirnoff Black drinks will be served with a specially designed dropper.
We will create small "one-sip" samples of Smirnoff Black to be placed on bar tables and women's lounge areas similar to bathroom basket 'perfume' sample bottles.
Headline: How Plato got through listening to Socrates all day
Here we go again, on and on and on. Ok, I get it, I got it an hour ago. 'The Wisdom of Man,' yeah right! 'Death of the Public' ... whatever. I’m really trying to keep my eyes open here! Are matchsticks invented yet? With one sip of Tazo Tea, with its briskness and assertive bite, -- plus more caffeine that any fancy coffee, is enough to put the wisdom back into all the dying public. Try some.
The idea is to make these commonly known food saver bags into part of the solution, by starting a social cause on food waste awareness. To bolster this, flash mobs would show up in highly populated cities to act as mock protest demonstrators. Signage would reveal statistics, costs and facts. Each event would be captured for social media and to attract news coverage. Discussions would be encouraged on just how much food is thrown away, that could be saved by using a Ziplock Bag.
This page is a mixed bag of non-showcase work namely: Website Product Description Pages (PDPs) Collateral and Emails.
Brookstone Online Product Description:
WeatherCast Wireless 5-day Forecaster
Headline: Mother Nature’s Guide
Lead: Wake up knowing what mood she's in.
Mornings could be easier if you knew what to dress the kids, put on for work, or just hit the snooze button. The WeatherCast Wireless Forecaster receives real-time updates and forecasts every 15 minutes from AccuWeather.com®, which are wirelessly transmitted to 152 cities nationwide -- free; there are no subscriptions. This gadget even guesses what it ‘feels like’ outside by calculating the wind and humidity! The 3” LCD screen also displays accurate time, weather symbols, daily highs/lows and indicators for rising or falling temperatures, and you can store up to five cities if you are traveling. The WeatherCast has no wires, handhelds or adapters and operates using 3 AA batteries that you purchase. Each unit comes with a built-in magnet to hang on your refrigerator and an accompanying stand for your bedside. Start waking up prepared today, click here to confirm your coverage area.
SKU, name, price line.
Brookstone Online Product Description:
Wireless TV Headphones
Headline: Peace Keepers
Lead: End those Mars and Venus Wars without giving in.
It is 8 p.m., and the big game is calling, but your wife has finally got some quiet time after settling the kids. Now you can answer that call with the Wireless TV headphones and surround yourself with crystal clear reception that projects from up to 19 feet away. With the full-range stereo sound you can take in a movie with virtually no interference from other wireless devices; as the infrared transmitter plugs directly into the headphone jack on any TV, stereo or computer devices. Or listen to music for hours with the soft-touch padded headphones that are powered with an AC adapter and you just buy the 2 AAA batteries. Why miss out when you can now keep the peace at home with Wireless TV headphones.
SKU, name, price line.
Brookstone Online Product Description:
iNeed Lumbar Massage Pillow
Headline: Have a personal masseuse anytime.
Lead: Enjoy unlimited massages anywhere.
The cost of a masseuse can add up quickly if you like massages, and they don’t come on-demand: the iNeed Lumbar Massage Pillow will! Each device powerfully hits the spot using four, deep, dual-rotating massage nodes, relieving those muscle knots and tightness in your lumbar area by using a kneading Shiatsu technique. This cushion fits snugly in the small of your back and features a 20-minute automatic shut-off. Happy customers have used it on their upper back, neck and while lying down too. It comes with a sleek carrying case, adjustable straps and an AC adapter to turn any chair into a massage lounge. Let the iNeed Lumbar Massage Pillow put the bounce back into your daily step. Click here for more information.