The Instagram Mother’s Day campaign for InstaNatural acknowledges anyone (ageless, genderless) who has mothered us through encouragement, nudging, listening, guidance and nurturing. To encourage participation, the top #LikeAMom posts can win their choice of InstaNatural's skincare gift sets and products.
M1ND Cognitive Supplement Launch
M1ND™ is a dietary supplement exclusively from Jeunesse, which supports memory and helps to reduce mental distraction. The launch was planned at the Empower Expo where the Albert Einstein idea was unveiled at the trade show booth, as the M1ND presentation began. To encourage engagement and social posting, puzzles and life-size cutouts were included on the floor. Several scheduled touch points were planned around the launch presentation to promote product sales at the expo.
The trade show Albert Einstein idea was extended into social posts during the launch presentation at Empower Expo. This one mimics the classic E=MC squared mathematical formula
Albert Einstein crazy hair concept
The trade show booth was covered from view before the new product presentation launch
The back side of the trade show booth
I couldn't resist:)
Empower Expo attendees were sent SMS messages before, during the break and after the M1ND presentation
Teaser SMS messages before the M1ND Presentation
The Official M1ND Video Presentation
The M1ND Product Launch at the Empower Expo
Instantly Ageless Skincare
Within two minutes, Instantly Ageless gel reduces the appearance of under-eye bags, fine lines, wrinkles and pores, for six to nine hours. This micro cream is a best seller within the Jeunesse product line that requires brand maintenance.
Inside this little box, you may find that proverbial fountain of youth -- one that flows for up to six to nine hours, giving you time to show off your face at that high school reunion, job interview or special occasion. With a light dab of this micro cream across the forehead, below the eyebrow and along the crows feet areas, this specifically designed cream targets those spots that have lost elasticity -- to visibly diminish the appearance of fine lines and wrinkles within two minutes. If you suffer from large pores or under eye bags, Instantly Ageless™ helps sagging skin look visibly toned, firm and leaves noticeable pores with a flawless finish. Discover a youthful self again.
Traveling One Show Orlando
As the founding organizer, I planned and produced all aspects of the event: strategy, creative, promotion, sponsor incentives, team building, promotional partnerships and public relations.
To build traffic on all networks, we highlighted the instantly recognizable winning work and reached out to the winners to like the page or comment on their work. Additional, we shared the One Show statistics, news and existing comments from the judges and winners. For location relevancy, area industry and agency news, plus acknowledgments would remain in the content mix, along with historical images from previous events.
An icon was created to mark this traveling exhibit's first time to Florida. The idea behind this logotype is to mix in a Floridian aspect, (the orange fruit), into the industry recognizable One Show Pencil Award.
Tagline: Get Juiced
Body copy for 2014 event:
Do you want to see where the world’s creative bar is set this year? Or pick up the seventeen design gold pieces, view the interactive, or read the very fine print of the thirty-six gold ads? The One Show is held every May in New York City, and this year sixty-three countries entered 21,300 pieces. The Best of Show came from Gothenburg. Goth what? It is a city way up there in Sweden, with just double the population of Orlando. So come and shake up your creativity with one night of the most prestigious work from all across the globe.
The event promotion included social media, email, direct mail and partnerships with area industry associations
The Traveling One Show Orlando 2013
The Traveling One Show Orlando 2014
2013 Event Post Card
Headline: Bar Opens Oct.29.13
The idea behind the One Show Award Pencils as a six-pack of beer depicts the stimulating and refreshing inspiration attendees will ingest by attending this exhibit.
Body copy for the 2013 event:
'Drink Up' the prestigious, international One Show awards, including One Show, One Show Design and One Show Interactive, which are headed back to Central Florida with a special screening and gallery exhibition of the world's best creative advertising. The Traveling One Show Orlando includes presentations with Gold and Silver Pencil Winners: Florida natives, David Suarez and Danny Gonzalez, CD, of Barton F. Graf, NYC, and the 2013 trends in creative advertising by Yash Egami, Editor-in-Chief of The One Club and 'One. a Magazine.'
2014 Event Post Card
The idea of the sudden rapid heartbeats using little One Show Award Pencils is to portray the exhilaration attendees will feel when viewing this level of global creative work.
Someone just silently wishing for the show to go on
Florida Natural Healing
This advanced Chinese medicine technique targets the source of health problems for instigating rapid healing; therefore to visually simplify the benefit of the treatment, a stylized graphic is used.
This imagery is used alongside a six-month tactical marketing plan which incorporates print, public relations, seminars, trade shows, digital and outdoor. Strategic conferences include the Southern Women’s Show, Earth Day, significant health fairs and outdoor music concerts, where attendees have the time to participate in a live demonstration.
Results: As a result, the business increased its customer base by 145% within six months of the campaign.
Headline: Start Here
Florida's first I-CHING Acupuncture Clinic targets the source of your pain to trigger healing hastily. You will discover the difference between traditional Chinese Medicine and the advanced Tai Chi Lo Hue Treatments, where the core of the health problem is addressed, not the just the symptoms. Join many frustrated patients in finding a clinically tested alternative to rapidly feeling healthy again.
The PR effort attracted front and full page attention in the target area newspaper.
Liberty Science Center
This assignment was to produce lines based on the premise that relevant museum experiences go beyond fostering an intellectual appreciation of their subject matter, to stimulating new behaviors in their visitors.
This website project needed a complete content and design overhaul to reorganize, add on to and develop a better usage based on a business development strategy. A robust content map was generated to showcase over 20 years of experience handling large government and private contracts across multiple industry categories.
The launch of freshly-updated Zagat Guides, containing consumer rated opinions on where to eat, drink, stay, and play, are circulated in leading U.S. cities and key points around the world. The digital, print and outdoor campaigns are targeted and localized to those living in each key metropolitan area.
The Zagat 30-year anniversary logo idea is to use the highest ranking symbol the readers instantly recognize as the best.
Zagat ratings are on a scale of 0 to 30, with 0 - 9 being poor to fair and 26 - 30 indicating extraordinary to perfection.
The OOH, digital and print campaign
Here we talk to New Yorkers (NYers) and poke a little fun at their reputation and it wouldn't be complete without a tease about the common complaints inside the Wall Street Stock Exchange.