| CONTACT |
Josephine Carey, Copywriter, NYC, | 360, Strategic & Synthetic Thinker | Former Art Director | Archive/D&AD
c 407 529 6275 e JosephineCareyjns@gmail.com w JosephineCarey.com pw: Freya LinkedIn TikTok Tumblr Facebook Instagram
| A LITTLE INSIGHT |
Starting on the art side, I was always asked to write headlines, edit copy, and come up with product names. Writing flows more naturally in my Irish-born blood, and concepting resides in there, too. I’ve built writing side experience in global and indie agencies, in-house, and earned an AA degree in English Studies. The clients I worked on span several industries: Grey Goose (won pitch), ICON Parking, Capital One, jetBlue, and in-house DEI for Chevron, plus. Along the way, I picked up a hammer and nails, power tools, and timber to fix up foreclosures. A lucrative venture, but making an impact working on consumer, cause-related/Nonprofit, and auto campaigns, as well as tutoring, nourishes more.
| SUMMARY |
Clients: Chevron’s cause-related DEI, ICON Parking, Grey Goose, jetBlue, Capital One, Trulicity, L’Oreal/Garnier, Coke-Cola, Ford, Smirnoff, Welch’s, Penn National Gaming, SAP Software, and Claire's Accessories, .
Industries: Cause-related/Non-profit, Consumer, Automotive, Aviation, Real Estate, Alcohol, Casino Gaming, Pet, CPG, B2B, Fitness/Wellness, and Health (DTC/HCP).
Proficiencies: Concept Development, 360 thinking, Strategy, Planning, Collaboration, Art Direction, and Print and Digital Production. Software: Google Docs (Word, Excel, PowerPoint), Adobe Creative Suite, ChatGPT, Workfront, Asana, Slack, Teams, Invision, Zoom, Webex, Squarespace, Mail Chimp, and Basic Html/Dreamweaver.
Assignments: Campaign concept development and pitch deck building, 360 ideas and activations. Tactical writing: concept narratives, headlines, body copy, digital ad lobs, hashtags, CTA evolutions, banners, emails, social and blog posts and calendar planning. Also, brand book additions, product or service name development, social persona development, case study and RFP additions, website content development with navigation/UX mapping, landing page promos, and SEO/meta tag descriptions. Growing experience on all things Ai, chatbot, video, TV and radio scripts, SEO, UI/UX product updates (Amazon), and text2sign-up.
| EXPERIENCE |
Freelance: Doner, UWG, McCann, Proverb, Inhouse, and English Tutor Clients: PENN National Gaming (PNG), Coca-Cola at CIAA/HBCU and the Essence festival, Claire's Accessories, and J&J's Tremfya Jan 2021 - Current
Bluehouse (In-house Agency for Chevron) Cause-related DEI campaigns: PRIDE, International Women's Day/Gender Equity, Veterans, and Enabled. Corporate projects: HQ office move, grand opening of the Bluehouse studio and editing the Health Matters magazine Feb 2022 - Mar 2023
RAPP Worldwide, NY (Omnicom) Clients: Grey Goose (insight used in winning pitch), SAP Software (ECD picked), ICON Parking, Trulicity (C-Suite picked), and Capital One (ECD picked) Jan 2019 - Jan 2020
JWT, NY (WPP) Clients: Ford (CD picked), Smirnoff (CD picked), Welch's Grape Juice (CD picked), Halls, JetBlue Jun - Aug 2007 Intern
DeVito/Verdi, NY (Independent Mid/size Agency) Art Side. Client: Meijer Hypermarket Chain 2003 - 2005 Intern
| AWARDS + ACKNOWLEDGEMENTS |
Lürzers International Archive, Nominee Yankee Candle (Authentic Aromas: Rose Thorns Candle and Apple Worms Candle) 2007
D&AD, London On Spotlight and Talent Pool Invitee 2007
Lürzers International Archive, Nominee Miracle-Gro (Adam & Eve/Giant Leaf and Sir Issac Newton/Giant Apple) 2006
CFL Awards Committee Non-Profit Achievement 2009
Creative Club of Orlando, Gold Farmer’s Almanac (Headline: Play Your Sick Days) Self Promo Art Side
| EDUCATION |
School of Visual Arts (SVA), NY Advertising Conceptual Development, Instructors: Sal DeVito, Vinny Tulley, and Richard Pels / Paul Jervis team 2003 – 2005
CT State Associate of Arts in English Studies (cum laude), Dean’s List, Phi Theta Kappa. In class English Composition Tutor. 2020 – Present.
San Francisco School of Copywriting 360 Digital Ecosystem (Websites, Landing Pages, Email, UI, Video, and Social) 2020
The University of Ulster, N. Ireland BA (Hons) Design, Major in Advertising Thesis: AD in Advertising
Gotham Writers’ Workshop, NY Creative Writing, Blogging 2017 – Forever
Ad House, NY Advance Concept Development Class. Instructor: Greg DiNoto 2007
| INDUSTRY INVOLVEMENT |
One Club Member, NY Forever
Founding Organizer of the Traveling One Show Orlando exhibit, guest speaker, and screening event, FL 2012 – 2018
American Advertising Federation, Orlando Addy Committee Member, FL 2014
Coordinator, Florida’s first One Club’s New York State of Mind Screening, partnering with the AIGA of Orlando 2013