| CONTACT |
c 407 529 6275 e JosephineCareyjns@gmail.com w JosephineCarey.com pw: Freya LinkedIn TikTok Tumblr
| A LITTLE INSIGHT |
Starting on the art side, I was always asked to write headlines, edit copy, and come up with product names. Writing flows more naturally in my Irish-born blood, and concepting has always lived in my genes. So, the journey of building writing side experience began in global and indie agencies, in-house, and earning a degree in English Studies. Along the way, I picked up a hammer and nails, power tools and timber, to fix up foreclosures. A lucrative venture, but making an impact on consumer and cause-related campaigns, while tutoring, is more nourishing.
Clients: Chevron’s cause-related DEI, ICON Parking, Grey Goose, jetBlue, Capital One, Trulicity, L’Oreal/Garnier, Coke-Cola, Ford, Smirnoff, Welch’s, Penn National Gaming, SAP Software, and Claire's Accessories.
Industries: Cause-related/Nonprofit, Consumer, Automotive, Aviation, Real Estate, Alcohol, Casino Gaming, Pet, CPG, B2B, Fitness/Wellness, and Health (DTC/HCP).
Tech: Print and Digital Production. Software: Google Docs (Word, Excel, PowerPoint), Adobe Creative Suite, ChatGPT, Workfront, Asana, Slack, Teams, Invision, Zoom, Webex, Squarespace, Mail Chimp, and Basic html/Dreamweaver. Developing knowledge on all things AI, chatbot, video, TV and radio scripts, SEO, UI/UX product updates (Amazon), and text2sign-up.
Assignments: Concept development and pitch deck developer, 360 ideas and activations. Writing tactics: concept narratives, headlines, body copy, ad lobs, hashtags, CTA evolutions, banners, emails, scripts, social and blog posts, captions, and calendar planning. Also, brand book additions, product or service name development, social persona development, case study and RFP additions, website content development with navigation/UX mapping, landing page promos, and SEO/meta tag descriptions.
| EXPERIENCE |
Freelance: Doner, UWG, Proverb, Health & Wellness, Inhouse, and English Tutor Clients: PENN National Gaming (PNG), Coca-Cola at CIAA/HBCU and the Essence festival, and Claire's Accessories Jan 2021 - Current
Bluehouse (In-house Agency for Chevron) Cause-related DEI campaigns: PRIDE, International Women's Day/Gender Equity, Veterans, and Enabled. Corporate projects: HQ office move, grand opening of the Bluehouse studio, and editing the Health Matters magazine Feb 2022 - Mar 2023
RAPP Worldwide, NY (Omnicom) Clients: Grey Goose (insight used in winning pitch), SAP Software (ECD picked), ICON Parking, Trulicity (C-Suite picked), and Capital One (ECD picked) Jan 2019 - Jan 2020
JWT, NY (WPP) Clients: Ford (CD picked), Smirnoff (CD picked), Welch's Grape Juice (CD picked), Halls, JetBlue Jun - Aug 2007 Intern
DeVito/Verdi, NY (Independent Midsize Agency) Art Side. Client: Meijer Hypermarket Chain 2003 - 2005 Intern
| AWARDS + ACKNOWLEDGEMENTS |
Lürzers International Archive, Nominee Yankee Candle (Authentic Aromas: Rose Thorns Candle and Apple Worms Candle) 2007
D&AD, London On Spotlight and Talent Pool Invitee 2007
Lürzers International Archive, Nominee Miracle-Gro (Adam & Eve/Giant Leaf and Sir Issac Newton/Giant Apple) 2006
CFL Awards Committee Nonprofit Achievement 2009
Creative Club of Orlando, Gold Farmer’s Almanac Yearly Weather Book (Headline: Play Your Sick Days) Self Promo Art Side
| EDUCATION |
School of Visual Arts (SVA), NY Advertising Conceptual Development. Instructors: Sal DeVito, Vinny Tulley, and Richard Pels / Paul Jervis team 2003 – 2005
CT State Associate of Arts in English Studies (cum laude), Dean’s List, Phi Theta Kappa. In-class English Composition Tutor. 2020 – Present.
CRLA Level 1 Certified Tutor.
San Francisco School of Copywriting 360 Digital Ecosystem 2020
The University of Ulster, N. Ireland BA (Hons) Design, Major in Advertising Thesis: AD in Advertising
Gotham Writers, NY Workshops on Creative Writing, Blogging, Writing Socials, Grammar, and Social Media 2017 – Forever
Ad House, NY Advanced Concept Development. Instructor: Greg DiNoto 2007
| INDUSTRY INVOLVEMENT | VOLUNTEERING AND SPECIAL PROJECTS |
One Club for Creativity, Member, NY Forever
One Club for Creativity, Organizer, Florida’s First Traveling One Show Exhibit, with speaker winners, screenings, sponsors, food, and music, FL 2012 – 2018
American Advertising Federation, Orlando Addy Committee Member, FL 2014
Coordinator, New York State of Mind Screening, partnering with the AIGA of Orlando, FL 2013
Lymphedema Awareness Foundation, Advocate, Mentor, Editor of eLymphNotes, and Event Producer, FL Open to pro bono cause-related projects