The Zagat 30-year anniversary logo idea is to use the highest ranking symbol the readers instantly recognize as the best.  Zagat ratings are on a scale of 0 to 30, with 0 - 9 being poor to fair and 26 - 30 indicating extraordinary to perfection.           The OOH, digital and print campaign  Here we talk to New Yorkers (NYers) and poke a little fun at their reputation and it wouldn't be complete without a tease about the common complaints inside the Wall Street Stock Exchange.
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