Welch’s Grape Juice has twice the antioxidant power of orange juice; to portray this truth, we exaggerate the weight of each Welch’s bottle. TV, digital, social and print are planned to show the chain reaction of the super-ton-weight bottle in a supermarket setting.
The creative includes: - Shopping carts are getting flat tires.
- Grocery baggers develop one buff weight-lifters arm from daily handling.
- The Cashier's moving belt run sluggish-to-bursting under the weight pressure of Welch's.
- Extremely reinforced store shelving for Welch's only are installed.
- Digital display ads drop off the screen when Welch's pop up.
#LikeAMom Branded Social Campaign
The Instagram Mother’s Day campaign for InstaNatural Skincare acknowledges anyone (ageless, genderless) who have mothered us through encouragement, nudging, listening, guidance and nurturing. Top #LikeAMom posts could win their choice of uplifting or protective skincare gift sets.
Instantly Ageless Skincare
This Jeunesse best selling gel takes only two minutes to reduce the appearance of under-eye bags, fine lines, wrinkles and pores, for up to six to nine hours; therefore product maintenance is needed utilizing the existing the social, digital and collateral channels.
Collateral Body Copy:
Inside this little box, you may find that proverbial fountain of youth -- one that flows for up to six to nine hours, giving you time to show off your face at that high school reunion, job interview or special occasion. With a light dab of this micro cream across the forehead, below the eyebrow and along the crows feet areas, this specially designed cream targets those spots that have lost elasticity -- to visibly diminish the appearance of fine lines and wrinkles within two minutes. If you suffer from significant pores or under eye bags, Instantly Ageless™ helps sagging skin look visibly toned, firm and leaves noticeable pores with a flawless finish. Discover a youthful self again.
Traveling One Show Orlando
This exhibit and screening first arrived in Florida in 2012, and an event logo was created to mark this special occasion; where the synonymous Florida orange and industry recognizable One Show Pencil award visually merged, to squeezed out (forgive the pun) the premise to "Get Juiced."
As the founding organizer, I produced all aspects of the event: strategy, creative, promotion, sponsor incentives, volunteer team building, promotional partnerships and public relations. As a result, nearly 150 industry peeps were in attendance and the One Club became the platinum financial sponsor in the following years.
Come and drink up all that stimulating and refreshing One Show work and ingest all that inspiration from the world's best creative advertising. This year the screening and exhibit will include presentations with Gold and Silver Pencil Winners: Florida natives, David Suarez and Danny Gonzalez, CD, of Barton F. Graf, NYC, and the 2013 trends in creative advertising by Yash Egami, Editor-in-Chief of The One Club and 'One. a Magazine.'
The Social Strategy:
We highlighted the instantly recognizable winning work and reached out to the winners to like the page or comment on their work. Additional, we shared the One Show statistics, news and existing comments from the judges and winners. For location relevancy, area industry and agency news, plus acknowledgments would remain in the content mix, along with historical images from previous events.
Banner Ad and Mailer
Body copy for 2014 event:
Do you want to see where the world’s creative bar is set? Or pick up the seventeen gold design gems, view the interactive, or read the very fine print of the thirty-six gold ads? The One Show is held every May in New York City, and this year sixty-three countries entered 21,300 pieces. The Best of Show came from Gothenburg. Goth what? It is a city way up there in Sweden, with just double the population of Orlando. So come and stir up your creativity with one night of the most prestigious work from across the globe.
To reinforce the idea that Small Batch Distillation creates a subtle, nuanced taste, we will serve Smirnoff Black in uniquely small ways that emphasize the craftsmanship in each drop, to relish each drop.
Once savoured by the czars of old Russia, every bottle recaptures the uncompromising smoothness created from small-batch copper-pot stills.
In place of the bar staff serving test-tube drinks on a tray, they will offer tastings using a dropper to squeeze one drop into each patron’s mouth, to relish each drop.
Instead of mixers, Smirnoff Black drinks will be served with a specially designed dropper.
We will create small "one-sip" samples of Smirnoff Black to be placed on bar tables and women's lounge areas similar to bathroom basket 'perfume' sample bottles.
M1ND Cognitive Supplement Launch
M1ND™ is a dietary supplement exclusively from Jeunesse, which supports memory and helps to reduce mental distraction. The launch was planned at the Empower Expo and supported by the Einstein trade show booth concept. Cognitive puzzles, life-size cutouts, social posts and SMS teasers were circulated to encouraged engagement and boost sales on site.
SMS teasers and product messages were planned and sent before, during the break and after the M1ND launch presentation
The M1ND Product Launch at the Empower Expo
To highlight the tagline idea that 'Everybody’s In,' to Ford cars, foreign license plates of international car owners are spread digitally, socially and using outdoor wild posters and transit in major US cities.
To reinforce the tagline idea 'Protect Yourself,' against congestion and sore throats, the color of the sweet product is used to highlight areas where animals shield themselves.
This website project needed a complete content and design overhaul to reorganize, add on to and develop a better usage based on a business development strategy. A robust content map was generated to showcase over 20 years of experience handling large government and private contracts across multiple industry categories.
This advanced Chinese medicine technique targets the source of health problems for instigating rapid healing; therefore to visually simplify the benefit of the treatment, a stylized graphic is used.
This imagery is used alongside a six-month tactical marketing plan which incorporates print, public relations, seminars, trade shows, digital and outdoor. Strategic conferences include the Southern Women’s Show, Earth Day, significant health fairs and outdoor music concerts, where attendees have the time to participate in a live demonstration.
Results: As a result, the business increased its customer base by 145% within six months of the campaign.
Headline: Start Here
Florida's first I-CHING Acupuncture Clinic targets the source of your pain to trigger healing hastily. You will discover the difference between traditional Chinese Medicine and the advanced Tai Chi Lo Hue Treatments, where the core of the health problem is addressed, not the just the symptoms. Join many frustrated patients in finding a clinically tested alternative to rapidly feeling healthy again.
The PR effort attracted front and full page attention in the target area newspaper.
The launch of freshly-updated Zagat Guides, containing consumer rated opinions on where to eat, drink, stay, and play, are circulated in leading U.S. cities and key points around the world. The digital, print and outdoor campaigns are targeted and localized to those living in each key metropolitan area.
The Zagat 30-year anniversary logo idea is to use the highest ranking symbol the readers instantly recognize as the best.
Zagat ratings are on a scale of 0 to 30, with 0 - 9 being poor to fair and 26 - 30 indicating extraordinary to perfection.
The OOH, digital and print campaign
Here we talk to New Yorkers (NYers) and poke a little fun at their reputation and it wouldn't be complete without a tease about the common complaints inside the Wall Street Stock Exchange.
Headline: How Plato got through listening to Socrates all day
Here we go again, on and on and on. Ok, I get it, I got it an hour ago. 'The Wisdom of Man,' yeah right! 'Death of the Public' ... whatever. I’m really trying to keep my eyes open here! Are matchsticks invented yet? With one sip of Tazo Tea, with its briskness and assertive bite, -- plus more caffeine that any fancy coffee, is enough to put the wisdom back into all the dying public. Try some.