The trade show Albert Einstein idea was extended into social posts during the launch presentation at Empower Expo. This one mimics the classic E=MC squared mathematical formula
 Albert Einstein crazy hair concept
 The trade show booth was covered from view before the new product presentation launch
 The back side of the trade show booth
 I couldn't resist:)        Empower Expo attendees were sent SMS messages before, during the break and after the M1ND presentation
SMS_Mind_escape.jpg
SMS_Mind_blank.jpg
    Teaser SMS messages before the M1ND Presentation
SMS_Mind_theory.jpg
SMS_Mind_keepInMind.jpg
     
 The M1ND Product Launch at the Empower Expo
 Packaging      
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